Why your Facebook feed is stuffed with click-bait headlines :
In August, a Facebook corporate blog post hinted that the algorithm that controlled the site’s News Feed was changing slightly, such that “stories that people did not scroll down far enough to see can reappear near the top […] if the stories are still getting lots of likes and comments.”
Facebook can — and does — make a lot of terrible, user-hostile decisions, and I’ll probably still use it. But the number one thing that makes me log in less, and for shorter periods of time, is to put crap in the news feed I don’t care about. Now, I want to see :
1. things that reflect the personality of people I know and like
2. information about those people
3. unique insight from people I know, but may or may not like
I don’t want to see click-bait article headlines, especially ones that are already all over the internet. I don’t need to go to Facebook for that. Facebook is not, and never will be, my “window to the world” on current events, politics, art, culture, religion, or science. Facebook is where I go to laugh at my friends, groan at overly numerous baby pictures, or POSSIBLY reminisce for a few minutes. That’s it.
When Facebook gets straight-up PAID to put useless crap in the feed, I can understand that. Man’s gotta eat. But just optimizing the feed to include things that lots of strangers “like” is dumb — it doesn’t make you money directly, and indirectly, it makes the site less desirable, less interesting, and thus a less valuable place for your stupid Motorola Droid ads.
(Source: The Atlantic)